In this Tipscast I answer one of the most popular questions I have been asked over the years…
Does my band need a website?
The short answer is yes but what you really need is a domain name, www.yourband.com. Once you own a domain name, you can then redirect it anywhere on the web (including a free blog site such as WordPress.com or even your FB or Bandcamp page).
Why do I need a domain name?
Branding. Marketing. Professionalism. Simplicity.
Having business cards, posters, flyers, and album art with www.yourband.com is a lot classier than seeing something like mybandrocks.tumblr.com.
It also gives you an edge when making first impressions and helps you stand above the artists and bands who do not have their business matters organized as well.
If you have the budget available, I HIGHLY recommend you actually go ahead and pay for web hosting and host your own website built by you, a friend or a professional.
Why? Control and Permanence.
If FB, Twitter, YouTube or any other big corporation you have used to build fan bases over the years ever shut down… You would no longer have access to all those fans. All those views, followers and likes would then become pointless.
If you pay for web hosting and maintain your own website, not only do you maintain control of EVERYthing, you can also build your own mailing list and community outside of social media platforms run by other companies with their own agendas.
I happen to help bands and indie labels build and maintain affordable, professional, secure websites. You can see some of that work here.
If you need a solid company for web hosting, I prefer Bluehost (affiliate link). I have been a satisfied customer for many years now.
Links mentioned in podcast: