If you’re looking for ways to reach more people with your music using the Internet, you’re in the right place.
Has your catalog of music been collecting dust?
Do you know people enjoy it but wish more people could hear it?
Do you wonder where best to spend your marketing budget?
Are you limited by no or a bootstrapped budget?
Do you hate the idea of marketing but know you need it?
Do you prefer a DIY approach?
Musicians and songwriters come in many shapes and forms. Some have the luxury of bigger budgets or the support of labels which provide a foundation and an organized team for unknowns to launch to the next level.
Other musicians work full time jobs to keep their finances stable while burning the midnight oil just to get the perfect take for each track of their newest song. Some of these are also full time parents and spouses.
Some bands load up in the van and ride with the wind relying on merch sales for gas to get to the next show, sleeping in the van or on fans’ floors, and eating cups of ramen every night simply because they love the music.
Most of us hate the idea of “selling” ourselves or tune out when conversations about marketing arise but the fact remains…
If you want fans, if you want to share your music with more people, if you want to engage with those fans directly… You need to understand marketing, the rapidly changing landscape of the music business, and how the internet and social media can help you build a tribe around your music.
Whatever flavor and form of indie musician you represent, if you’re on the DIY, independent, entrepreneurial path and have been looking for information and insight on marketing music online and building a community around your music… This forthcoming guide will help you.
What’s In This Guide?
My goal with this is to:
- explain marketing in simple terms; what it is, why you need it and how to use technology to attract people to you (as opposed to chasing them).
- provide you with a breakdown of the marketing strategies I use (online and offline). I also teach these strategies to my coaching clients.
- show you the importance of having a website (yourband.com) as the center of your marketing plan and how to drive traffic to it.
- explain e-mail marketing and how to build a mailing list (more specifically, a community around your music).
- help you understand why buying traffic, views and followers is okay…and a necessary “evil”.
- provide insight and clarity into how YouTube works as a search engine and how to optimize your videos for their algorithms…and what role views and engagement plays in how your videos rank.
- provide insight into how YouTube views are counted and explain how an unknown artist can receive 1,000,000 views in 1 week-ish (a budget of $2500+ will make it happen).
- provide links to legit companies serving high quality marketing services for YouTube, Instagram, Twitter, Soundcloud and/or Facebook (but you will need to spend money, even if small amounts).
- provide links to websites (low quality) you can use to promote your videos, websites, and social accounts without spending money. These are lower quality but they do get the job done without breaking YouTube’s (or FB, IG, Twitter, etc) Terms of Service/Use.
- explain the difference between “low quality” and “high quality” when it comes to views, followers, and traffic and how to use both to work in your favor.
- give you the exact, multi-layer strategy I use to gain YouTube views and comments, Twitter followers, IG followers and website traffic. You will learn how I drive 1,000-5,000 views to my videos each time I release a new single (so I rank higher in YouTube searches, have more appeal to bloggers, podcasters and venues, and don’t have a channel full of videos with 50 views or less (I do have those, though)).
- share various ways to make money online as well as the various income streams used to generate revenue from your music.
- discuss PR and finding “good music blogs” to submit your work as well as places you can submit Press Releases for syndication to media outlets (free and paid).
- empower you, to not only understand, but to take full control of the marketing of your music and to identify legitimate services to whom you can outsource your social media and digital marketing needs.
Bottom line, I want to help you do more with your music, your art, your craft, and your passion. The Internet and technology cuts out the need for a middle man.
There is a new trend of indie musicians who are balancing full time jobs while pursuing their music dreams full time and their ages range from college students to veteran professionals working in fields such as finance, construction, education, programming and even insurance.
Never has there been a more exciting time to be an independent, DIY musician and songwriter.
If you love music, have a business mind, an entrepreneurial spirit, a DIY attitude, and want to share your art with more people; we are kindred spirits and I wrote this book specifically for You.
What’s up beautiful people?!
I’m Joshua and…
- I’ve been releasing music online since 1999,
- co-founded Middle Tennessee Music.com in 2011,
- and was recruited as CMO of UL Sounds in 2015.
My journey as an independent, DIY, entrepreneurial spirited artist has been long, rewarding, aggravating, depressing, victorious, and a long list of other adjectives I could use to describe the ups and downs of the last 15 years of my life.
I’m currently working on a new book with the tentative title of The Art and Science of Buying Views, Followers and Traffic: an “everything I know” look into the world of marketing music as a DIY, entrepreneurial, independent musician in a digital era.
This is quickly turning into a comprehensive guide related to everything digital marketing within the context of promoting music as a DIY, indie musician. I want to include you and get you involved in the progress of this unfinished work so that, in the end, I am able to provide a much more valuable end product.
I have spent the past 8+ years as a freelance coach and consultant working with small business owners, indie labels, and DIY, indie artists from all over the planet. Now as CMO of UL Sounds, I am gaining even more insight into the current state of the music business, working with a wider range of artists, and have even more experiences and lessons learned to include in this comprehensive music marketing guide.
By joining my mailing list, I will keep you updated on the progress of the book by sharing information, excerpts, links to tools and resources for you to try, and to brainstorm about this monster known as marketing.
Enter your e-mail below and I will send you excerpts, tools, and more goodies as the creation of this comprehensive guide continues.