In case you didn’t know, ReverbNation claims to be the leading platform for online music marketing among artists, managers, venues, and labels. Each day over 1.5 million people use their services to 1) build their fan base, 2) study fan behavior, 3) book shows, and 4) distribute their music.
One of my favorite features is the ability to view charts by location and genre as well as what’s popular globally and on the national level.
It has proven an important tool for helping us network with bands, venues, and labels while sharing our music with a large audience of music lovers and potential fans.
We have found many bands featured on this site scouring the local charts to ensure we are representing as much of Middle Tennessee Music as we possibly can.
If you are an artist or band using the service to market your music, use our 3 tips below to help move yourself up the charts and drive more traffic to your songs.
Increasing your Chart Rank is an effective way to gain more visibility, expand your network, and get more people listening to and sharing your music.
1. Leave comments…
..on others’ profiles after listening to their music. And yes, actually listen to their music and leave sincere feedback.
Take 30 minutes or less each day to find and listen to other bands.
Leave a comment on their profile telling them what you think. If you like what you hear and think people in your network would enjoy it, click the share buttons and pass them around.
Make sure you let them know you shared their music.
In my experience the awesome people will visit your profile and share your music with their fans.
Interacting with others, sharing music, and leaving comments are great ways to increase your Band Equity which in turn increases your Chart Rank.
2. Strategically place Widgets
…on your Website and Social Media sites.
Below is the Video Widget Reverb provides.
Widgets are easy to use if you know how to copy and paste a chunk of HTML code into your website or social media profiles.
If not, it’s easy to figure out.
The thing you do NOT want to do is place too many widgets across the web.
Reverb’s analytics are very smart and if you have 100 widgets scattered across many sites but are receiving no plays, no new fans, or no e-mail list signups your Equity and Rank will begin dropping…drastically.
If you create an account but never do anything with it, your stats will be flat-lining at 0.
3. Maintain your presence on Facebook
If you are taking full advantage of Social Media, you have probably figured out you need to have a presence on all the major social networks (Twitter, YouTube, Facebook). It is also important to have a presence on smaller sites as well as actively trying to get your music featured by music bloggers.
ReverbNation allows you to connect your Facebook, Twitter and Youtube profiles with your RN account.
When computing your Band Equity and Chart Ranking, Reverb’s algorithms take your likes and followers into account.
With that said, it is important you spend at least 30 minutes a few times each week building your networks on those sites as well.
Obviously the more time you spend engaging with your Social Media presence, the better results you will see.
As a side note, there is an Facebook App that provides a useful landing page.
You also need to keep in mind that Labels, Venues, and Management companies are creating profiles on ReverbNation as part of their Social Media marketing strategies.
This is important because it gives you direct access to Venues and other Music Industry contacts.
Imagine booking a small tour within 200 miles of your hometown without having to leave your bedroom or office.
It’s amazing what you can do with some contact information, a few e-mails, and a couple of phone calls.
Before closing this article, I want to mention that Reverb also offers excellent e-mail management, website building, and digital distribution services for very affordable prices. You can even create your own store which includes the ability to design and sell merchandise to your fans.
Consider ReverbNation your all encompassing control panel to building your Internet Presence, marketing your music, and building a successful and independent music career.
We could spend an entire semester on e-mail marketing, but that’s for another day.
FanReach is ReverbNation’s e-mail management system.
It allows you to collect fan e-mails, store and manage those e-mails, as well as send messages to fans who have opted-in.
You should treat your e-mail list as your VIP. These people have shown enough interest in your music to willingly hand over access to their inbox. This is not an easy feat and you should show the proper respect.
FanReach also gives you the option of sending messages to all of your Myspace friends. This makes contacting all 5,324 of your Myspace fans a breeze, but unfortunately 99.9% of bands are abusing the system.
The implementation of FanReach into the Myspace system led to a never-ending spam orgy of epic proportions.
Now although none of this information has directly told you how to increase your Band Equity with FanReach, I think you get the idea.
If you treat your e-mail list with respect, the results will bring blessings to your Band Equity score.
What does ‘treat my e-mail list with respect’ mean?
Glad you asked. Here are a few things to keep in mind:
- Send e-mails on a regular basis (weekly updates, bi-weekly updates, monthly updates).
- Keep your e-mail short and to the point. You can only keep their attention so long before they tire of reading.
- Make the fans feel included in your music career, offer them exclusive freebies such as downloads or pre-orders of your new album.
- Give them a Call to Action and use their loyalty to the music to promote it further. Ask them to share widgets, videos, and links to buy your music as well as your website. Also ask them to encourage people to join your mailing list.
- Strategically time the sending of new e-mails and stay consistent. If the majority of your fans are college students who sleep in and take afternoon classes, they are more likely to open your e-mail during their 3 PM Ethnomuiscology class instead of 8 AM when they are snoozing away. By the time they wake up and check their e-mail, yours will have been pushed all the way to the bottom of their inbox.
Even in the digital space “location, location, location” is a key factor to getting your e-mails opened and read by your audience.
Widgets on your website
If you decide to take the leap and begin using FanReach to manage your e-mail list, your next step would be to embed the Fan Collector widget on your website.
Each time your ReverbNation widgets (there are several) are embedded and used by people, the engagement will reflect in your Band Equity Score as well as Music and Video Plays.
Remember though, if you go Widget crazy and place them in as many places as possible but no one uses them, the consequences will result in a Band Equity decrease.
If you do not have a website, embed widgets on your Social Media profiles and use the Band Profile Facebook App for your band’s FB Page.
I repeat, engage and interact
We made this point last time, but it’s worth repeating.
It is important for you to spend time as often as you can browsing through fans, venues, bands, labels, and/or management companies who have developed their presence on ReverbNation.
More than likely they are there for the same reason we all are…to market, promote, and share our music with the music community in order to find our audience and develop a following in which to interact.
I recommend spending at least 30 minutes a day doing any of the following:
- Listen to other bands’ music and leave comments on their profiles with your opinion.
- Fan back people who have fanned you, send them thank you messages or leave a thank you in their profile comments.
- Browse through people who have fanned you and listen to their music (engaging current fans is more important than reaching out for new ones).
- Contacting Venues that might be interested in booking you.
- If searching for Label help, see if the Label accepts demos or provides contact info.
- Same thing with Management companies.
- Every few days share your songs, videos, or link to your ReverbNation profile via your Social Media profiles. Some bands like to Tweet their Chart Ranks to encourage fans to listen and share so they can assist the cause.
- If any of your mailing list members opted in to be a part of your Street Team, create missions and put them to work. A mission could be as simple as sharing your Tune Widget and encouraging new fans to join the mailing list. You could also send them a flyer to your next show and ask them to post it online as well as print copies for offline promotion.
These are simply my recommendations. After doing this for a while, you will develop your own plan of action.
Experience is the best education.
Our ReverbNation Mini-Guide is now on Kindle for 99 cents. It includes the information in this article as well as additional information about booking shows and gig swapping.